Playtime is very important to children, and yet, as new technologies emerge, less and less time is dedicated to unstructured playtime.

Children love to explore, be creative and play pretend – even with a simple toy.

I think a big cardboard box is the best toy a kid can have. My little guy (FOUR) had the best time hiding inside the box!

Even a simple toy can allow a child’s mind to explore complex ways to make the playtime fun.

"Children are our most valuable natural resource." ~ Herbert Hoover